Saudi Arabia – September 21, 2026 -- CEER, Saudi Arabia's first national vehicle brand, has unveiled its debut EXOBOT sedan and SUV models, projecting an $8 billion contribution to the Kingdom's GDP by 2034.
CEER projects $21 billion trade balance boost alongside GDP gains
Beyond the $8 billion (over SAR 30 billion) GDP contribution, CEER expects to add $21 billion (over SAR 80 billion) to Saudi Arabia's trade balance improvement by 2034. The company also anticipates creating quality direct and indirect jobs as production scales.
Seven-model portfolio to roll out over five years at Middle East's largest auto plant
The EXOBOT sedan and SUV are the first of a planned seven-model lineup, including midsize and compact vehicles with multiple propulsion options, to be launched over the next five years. All vehicles will be manufactured at the CEER Manufacturing Complex (CMC), described as the largest automotive production facility in the Middle East and among the most technologically advanced globally.
Locally engineered vehicles draw design cues from Saudi landscape and culture
The EXOBOT models were designed and engineered locally, developed to meet global standards, and feature styling inspired by Saudi Arabia's terrain and cultural identity. A Saudi royal official said the launch marks a step in building a sustainable industrial ecosystem, positioning the automotive sector as a driver of economic growth through investment, national talent development, and expanded private-sector participation.
PIF-backed venture launched in 2022 to anchor national auto ecosystem
CEER was launched in 2022 by the Public Investment Fund (PIF) as Saudi Arabia's first vehicle brand, forming part of PIF's mandate to diversify the national economy. The initiative aims to build an integrated, competitive local automotive ecosystem, attract foreign and domestic investment, and create opportunities for private-sector suppliers and manufacturers.