London – September 12, 2026 -- Clinch, the agentic operating system for omnichannel advertising, has appointed Colin Cherry as Vice President of Growth for EMEA and opened a new London office in Soho, as the company reports a 57% increase in full-time headcount across EMEA and APAC.
Clinch adds Fortune 500 clients as EMEA demand accelerates
The London expansion follows the recent onboarding of several Fortune 500 global advertisers, according to the company. Clinch positions the new office as its base for continued growth across the UK and continental Europe, supporting an expanding roster of brands, agencies and technology partners.
Cherry brings Trade Desk and Criteo pedigree to regional role
Cherry joins from The Trade Desk, where he served as Director of Business Development overseeing growth and channel expansion across Tier 1 accounts, working with brands including Adobe, Disney, Marriott, Stellantis, Campari, Pfizer, Swarovski and Reckitt. He previously spent more than three years at Criteo as Head of Agency Sales UK and Group Lead, and earlier held the role of International Digital Sales Manager at European Broadcaster Exchange (EBX). He has also served on the International Advertising Association's Activities Committee.
In his new role, Cherry will lead Clinch's EMEA growth strategy, expanding relationships with agencies, brands and technology partners and developing new commercial opportunities across the region.
Executives cite friction in disconnected creative-media workflows
"Colin understands the needs of agencies, advertisers and platforms, and he knows where disconnected workflows create friction," said Taylor West, Global Head of Growth and Client Experience at Clinch.
Clinch's Flight Control platform unifies workflows advertisers and agencies use to plan, activate, optimize and measure campaigns across channels, connecting media and creative execution in a single environment to reduce operational complexity and respond to live campaign signals.