APCOR Rolls Out Cork-Branded Pedicabs at Top New York Wine Events
New York – October 16, 2026 -- The Portuguese Cork Association (APCOR) is deploying complimentary cork-branded pedicabs at New York's leading wine events, starting October 18, as it expands its U.S. "Drink Responsibly. Choose a Bottle with a Natural Cork" campaign.
The campaign recasts the phrase traditionally tied to alcohol consumption as a message about quality, sustainability and closure selection. APCOR argues that natural cork is renewable, recyclable and essential to a zero-waste approach.
Wine on Wheels Grand Tasting opens the pedicab program on October 18
The activation launches at City Winery's Pier 57 location during the Wine on Wheels Grand Tasting. The event was founded by sommelier and disability advocate Yannick Benjamin. It brings together more than 75 sommeliers, 150 wines and offerings from 40 New York City restaurants.