Bonial's kaufDA Launches 'Liste.' Campaign Reaching 19M Contacts
Berlin – November 02, 2026 -- Bonial has launched its "Liste." branding campaign for the kaufDA shopping app, targeting about 19 million contacts across ten German cities with a media mix spanning out-of-home, public transport, point-of-sale and print.
kaufDA places side-window posters on public transport for the first time
Side-window posters in Berlin, Hamburg and Cologne mark kaufDA's first presence on public transport. Ground floor posters and digital giant screens at train stations, DOOH info screens in ten cities and screens in shopping centers complete the out-of-home layer.
Cartboards on shopping carts in 80 stores bring the digital list to the point of sale
Cartboards on shopping carts in 80 stores, including locations in Berlin, Hamburg, Cologne and Munich, put the app's shopping list where purchasing decisions are made. Three nationwide print ads in BILD and advertising on bakery bags in eight cities add further reach.