BuildersUpdate.com Launches Pay-Upon-Performance Model for Builders
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Austin, Texas – September 18, 2026 -- BuildersUpdate.com has introduced a "Pay Upon Performance" marketing model that eliminates upfront fees for homebuilders, charging a flat fee starting at $1,000 per property only when a sale closes.
Homebuilders shift away from upfront marketing spend amid rate uncertainty
Rising costs, fluctuating mortgage rates and cautious buyers have made it harder for builders to convert leads into closed sales, prompting scrutiny of traditional lead-generation models that require payment regardless of outcome. BuildersUpdate.com's new structure ties marketing costs directly to closed transactions rather than lead volume.