CooperVision

Rochester, N.Y. – October 01, 2026 -- Multifocal contact lenses ranked as the fourth most selected anti-aging product category among U.S. consumers aged 38 and older, tying with fitness memberships and aesthetic dental care and outranking cosmetic procedures, according to new CooperVision research.

Survey of 752 U.S. adults exposes a wide awareness gap in presbyopia care

The report, "Unmet Opportunities: Multifocal Contact Lenses and the Anti-Aging Movement (U.S.)," surveyed 752 American adults aged 38 and up, combining the findings with market data on healthy-aging attitudes. Despite ranking high among 10 anti-aging categories once consumers were introduced to the product, more than half of respondents reported little to no familiarity with multifocal contact lenses or did not recognize the term.