German Consumer Goods Tops A&M Index Despite Slide to 8 Points
Munich – November 04, 2026 -- Germany's consumer goods industry leads the 2026 Competitiveness Index of German Industry with 8 points, but its score has fallen from 13 points in 2024, according to a study by Alvarez & Marsal (A&M) and the Deutsche Gesellschaft für Managementforschung (DGMF).
Cost position becomes a priority for 89% of consumer goods companies
89 percent of surveyed consumer goods companies rate their cost position as important for competitiveness. That is up 15 percentage points year on year, the strongest increase of any industry in the study.
Four in five companies (80 percent) already use strategic procurement and supplier management. The study finds further potential in data-based supply chain management, more precise forecasting and consistent product prioritization.