Zenoti CEO Publishes Growth Playbook From 42 Beauty, Wellness Leaders
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Seattle – September 21, 2026 -- Sudheer Koneru, CEO and founder of Zenoti, unveiled a new book, Growth Diaries: How the Best Beauty and Wellness Brands Scale from 1 Store to 100+, drawing on interviews with 42 founders, CEOs, and industry leaders across nine countries.
Book maps four growth phases for multi-unit beauty and wellness operators
Growth Diaries organizes the operators' experiences into four stages: the first store, the early chain, infrastructure, and institutional scale, providing a stage-by-stage framework for founders scaling service-based businesses. The book argues that beauty, wellness, and fitness brands face distinct scaling challenges compared to software, retail, or restaurant companies, since services are delivered live and an unfilled appointment cannot be recovered as revenue later.