German Fish Summit Targets Protein Trend to Lift Seafood Demand
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Hamburg – November 09, 2026 -- Germany's fish industry is struggling to turn the protein boom into counter sales, according to practitioners at the 10th Fischwirtschaftsgipfel in Hamburg. Shoppers buying fish ask about taste, bones and preparation rather than protein content, retail and gastronomy experts told the audience.
The two-day conference ran on 3 and 4 November at the Empire Riverside Hotel. Fischmagazin invited more than 200 representatives from nearly 100 companies, associations and institutions. Norway attended as partner country, and delegates also came from Bremerhaven and Emden.