YouGov: 70% of Americans Buy Fast Food Monthly; Taco Bell Leads Tacos
United States – – October 17, 2026 -- Seventy percent of Americans buy food or drinks from fast food restaurants at least once a month, and 30% do so weekly, according to YouGov's Best Bites 2026: U.S. restaurant brand rankings.
Younger, middle-income diners drive weekly fast food demand
Of weekly fast food diners, 51% are under 45 and 49% live in middle-income households. Value and discount menus are the biggest drivers of visits, followed by a clean dining environment.
Taco Bell takes 30.3% of votes for best tacos and burritos
Taco Bell leads its category by nearly 10 points over Chipotle, the widest margin among the categories YouGov highlights.
Burgers are a much tighter race. Five Guys leads with 15.5% of Americans naming it best for burgers, just ahead of Burger King at 15.0% and In-N-Out Burger at 12.1%.