Green Builder Media

53% of Homebuyers Budget Below $400,000 as Median Hits $417,500

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53% of Homebuyers Budget Below $400,000 as Median Hits $417,500

Lake City, Colo. – November 05, 2026 -- More than 53% of prospective homebuyers say their realistic buying range is $400,000 or less, below the $417,500 median existing-home price, according to COGNITION Smart Data affordability research from Green Builder Media.

Survey shows one in five buyers cannot afford homes above $200,000

More than one-fifth of respondents say they cannot afford a home priced above $200,000. The survey points to a price gap in today's home buying market.

Energy report tracks buyer and builder attitudes from 2024 to 2026

The 2026 COGNITION Energy Insights Report covers demand for all-electric homes, renewables, battery storage and self-sufficiency. It also examines which energy features buyers may value at a premium.

Green Builder Media Launches COGNITION Data Platform for Housing Industry

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Green Builder Media Launches COGNITION Data Platform for Housing Industry

Lake City, Colo. – September 18, 2026 -- Green Builder Media has launched COGNITION Smart Data Subscriber Portal, a decision intelligence platform built to help housing and building-products companies identify market opportunities before they become mainstream trends. The platform has already been adopted by Panasonic, Carrier, Mohawk Flooring, Weyerhaeuser, LP Building Solutions, Sekisui House, Beazer Homes, and Alair Homes.