JPMA

United States – – September 23, 2026 -- JPMA and Umoja Health have launched a pilot program enabling WIC participants to shop online and receive home delivery through WICShopper Online, targeting families facing transportation and mobility barriers to in-person redemption.

Pilot removes in-person PIN redemption requirement for WIC benefits

Traditional WIC redemption requires participants to shop at an authorized retailer and enter a Personal Identification Number in front of a cashier, a process participants have cited as a source of embarrassment and logistical difficulty. WICShopper Online allows users to identify eligible foods, build an order, redeem benefits digitally, and schedule delivery without visiting a store.