KT&G's ESSE Brand Tops $700M in Sales, Expands Duty-Free Reach
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Cannes – September 29, 2026 -- KT&G's ultra-slim cigarette brand ESSE surpassed KRW 1 trillion (approximately USD 700 million) in global sales in 2025, the South Korean tobacco maker announced at TFWA World 2026 in Cannes, France, running September 27 to October 1.
KT&G products now reach 179 duty-free stores across roughly 110 airports worldwide
The company entered the duty-free channel in 1995 with the launch of 88 Light in China. Three decades later, its flagship brands -- ESSE, RAISON, and BOHEM -- hold shelf space at 179 duty-free outlets spanning approximately 110 airports, including facilities in South Korea.