L2 Brands Names John Fryer CEO to Drive Next Growth Phase
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Hanover, Pa. – September 28, 2026 -- L2 Brands, a premium custom-decorated apparel and headwear maker, appointed John Fryer as Chief Executive Officer effective September 28, 2026, tasking him with leading the company's fully integrated commercial, product, supply chain and manufacturing operations.
Fryer arrives from Unrivaled Teamwear's Hanesbrands carve-out
Fryer most recently served as President of Unrivaled Teamwear, a carve-out from Hanesbrands that operates the Champion Teamwear, Gear for Sports and Knights Apparel brands. His background spans activewear, teamwear and collegiate-channel businesses.