Land O'Lakes

Arden Hills, Minn. – October 07, 2026 -- Land O'Lakes, Inc. has partnered with Getty Images and Clear Channel Outdoor to place authentic imagery of rural America on out-of-home advertising spaces in New York City, starting during Advertising Week New York (Oct. 5-8) and expanding nationwide for National Farmer's Day on Oct. 12.

Research shows advertisers misrepresent rural communities

VisualGPS Insights data cited by Getty Images found that nearly two-thirds of Americans in rural communities believe advertisers do not understand them, while only 5% of popular U.S. visuals are set in rural locations. Searches for rural America imagery rose 22% in 2024 and continue climbing, according to the companies.