Lucid Partners With Emil Frey France Ahead of Paris Motor Show Debut
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Amsterdam – September 08, 2026 -- Lucid Group (NASDAQ: LCID) has signed an operational partnership with Emil Frey France, one of Europe's largest automotive groups, to launch its electric vehicles in the French market ahead of the Paris Motor Show next month.
Emil Frey France will handle import operations while Lucid retains brand control
Under the agreement, Lucid keeps full ownership of its brand, business strategy and customer experience through its own import organization. Emil Frey France's import division will provide tailored operational services to support cross-functional customer experience delivery, giving Lucid an established operational base to scale efficiently in France.