Boats Group Extends Co-Op Reimbursement to Malibu Dealer Network
Image
Miami – September 19, 2026 -- Boats Group has expanded eligibility for co-op reimbursement to dealers across six Malibu Boats Group brands, allowing them to recoup 50% of costs for platform membership and digital marketing solutions.
Six Malibu-owned brands gain co-op access to Boats Group marketing tools
The program, officially launched at the Cobalt Dealer Meeting last week, covers authorized dealers representing Malibu, Axis, Pathfinder, Cobia, Pursuit and Cobalt. Eligible dealers can now claim 50% co-op reimbursement through Malibu's existing dealer co-op program for Boats Group membership fees and qualifying digital marketing products, including New Boat Listings, Spotlight Listings, Homepage Hero advertising and Geo/Precision Targeting campaigns.