APPLY Names Adam Steingart Global GM to Lead Entertainment ACx Push
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Vancouver – September 19, 2026 -- APPLY, the Agentic Customer Experience (ACx) firm backed by Interlock Equity, has appointed Adam Steingart as Global General Manager, Entertainment, tasking him with building out the company's sports, media and live-experience practice.
Steingart exits GameSquare to lead APPLY's entertainment strategy
Steingart joins from GameSquare Holdings, where he served as Head of Commercial Strategy and Business Development, unifying go-to-market strategy across the company's creator, media, content, experiential and esports units. He will now direct APPLY's global entertainment practice, expanding its ACx capabilities across sports, media, the creator economy and live experiences, and working to convert client content and data into commercial outcomes.