DDV Awards 2026 Gerardi Prize, Adds Accessibility Special Award
Frankfurt – November 06, 2026 -- The German Dialogue Marketing Association (DDV) presented the 2026 Alfred Gerardi Memorial Prize (AGGP) at the DialogSummit in Frankfurt and, for the first time, added a special prize for societal relevance, awarded for a thesis on digital accessibility.
The AGGP has honored academic theses in dialogue and data-driven marketing since 1986. More than 900 works have been submitted since its founding, making it one of the longest-running early-career prizes in its field in the German-speaking region. Printus GmbH of Offenburg, a DDV member and premium partner, funds the prize in full.
Three theses on AI agents, chatbots and accessible UX testing win awards
The winning papers center on artificial intelligence and virtual agents, trust and customer experience, and acceptance of new forms of customer communication.