Recognize Runs 72 Billboard Plays in 24 Hours Across NYC, LA
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Berkeley – October 16, 2026 -- Employee recognition platform Recognize ran 72 billboard plays in 24 hours on Oct. 15, 2026, across Times Square in New York and downtown Los Angeles, in its first coast-to-coast out-of-home campaign.
Campaign asks commuters "What's the point?" and answers with a rewards pitch
The 15-second spot opened with the text "Going to work? What's the point?" and closed with "Let's give you a point," plus a QR code linking to the campaign landing page. The Times Square spot ran once an hour. In downtown Los Angeles it played twice back to back across 24 thirty-second slots.
The pun refers to Recognize's product mechanics. Employees earn points when colleagues or managers recognize their work, then redeem them for gift cards, company swag and live-event tickets.