OpenTable: Dining Up 11% in 2026 as 'Micro-Occasions' Drive Demand
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San Francisco – November 04, 2026 -- Dining on OpenTable rose 11% year-over-year in 2026, and 76% of Americans expect to spend the same or more on eating out in 2027, according to the platform's 2027 Dining Trends Report.
OpenTable's reservation data covers seated diners on its U.S. platform from January 1 to August 31, 2026, compared with the same period in 2025. A Ripple Research survey of 2,001 U.S. respondents, fielded September 15-23, 2026, supplies the sentiment data. In that survey, 68% expect to visit restaurants the same or more often next year.
Gen Z leads planned spending increases at 58%
Younger diners are the most eager to spend. Some 58% of Gen Z expect to raise their dining budgets in 2027, versus 44% of Americans overall.