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Saigon Hustle

Saigon Hustle Expands to Three Houston Units via WMG Marketing Deal

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Saigon Hustle Expands to Three Houston Units via WMG Marketing Deal

Austin, Texas – September 28, 2026 -- Saigon Hustle, a Vietnamese-inspired restaurant concept backed by private equity firm Savory Fund, has grown to three locations across the Houston market through a growth marketing partnership with Walden Media Group (WMG).

WMG scales Saigon Hustle from single unit to three-location Houston operation

WMG, a growth marketing agency, has led paid and organic digital acquisition, creative production, brand identity, social media, and go-to-market strategy for Saigon Hustle since engaging with the brand. The partnership has taken the concept from one restaurant to a multi-unit operation in Houston, with Savory Fund providing the operational, financial, and strategic infrastructure to support the expansion.