Hisense Names Ex-Samsung Exec James Fishler Chief Commercial Officer
Suwanee – October 12, 2026 -- Hisense will appoint James Fishler, a consumer electronics executive with more than 30 years of experience, as Chief Commercial Officer effective January 1, 2026, as the company expands its U.S. business.
Fishler brings Samsung, Beats, LG and Sony leadership experience to Hisense
Fishler previously served as chief executive over the TV, audio and memory business at Samsung Electronics America, where he led all sales and marketing across those categories. At Beats Electronics, later acquired by Apple, he oversaw worldwide go-to-market and channel marketing. He has also held leadership positions at LG and Sony Electronics.
His background spans B2C, B2B and D2C segments. According to Hisense, he has built cross-functional teams and retailer and distributor partnerships, and has worked on business planning, channel dynamics and new revenue streams in competitive categories.