Santiago Advisors

Santiago Advisors Urges German Chemical Industry to Overhaul Strategy

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Santiago Advisors Urges German Chemical Industry to Overhaul Strategy

Willich – November 06, 2026 -- Consultancy Santiago Advisors is calling for a fundamental restructuring of the German chemical industry. Partners Dr. Juan Rigall and Dr. Hermann Schiegg say high energy and labor costs, regulatory demands and structural shifts in global markets threaten Germany's competitiveness as an industrial location. They want action from both companies and policymakers.

China's strength and US market closure reshape competitive conditions

The consultants name three priorities: realigning global site strategies, accelerating innovation and deploying digital technologies. China's strong position in global chemicals and growing protectionism in the US market are changing the competitive landscape. Customers, meanwhile, show only limited willingness to pay the extra cost of more sustainable raw materials and products.