Spotwatch GmbH

72% of German Medtech Firms Have No Verified Video Subtitles

Munich – November 09, 2026 -- No video carries a verified subtitle track at 36 of 50 medical technology companies examined, or 72%, according to an audit by purple.audio, the transcription platform of Spotwatch GmbH.

Only 34 of 578 product and training videos carry checked subtitles

Across 578 videos on products, applications and training, 34 (5.9%) have a verified subtitle track. Another 155 run on unverified machine-generated text, and 389 have no subtitle track at all.

None of the 885 videos reviewed has a detectable audio description track.

Company-run players omit subtitles in 325 of 346 spoken-word videos

In companies' own video players, the subtitle track is missing from 325 of 346 videos containing speech. In 283 of 497 cases, the page code lacked even the control for switching subtitles on.