Joe Pine to Unveil 'Transformation Economy' Framework at Global Wellness Summit
Miami – September 22, 2026 -- The Global Wellness Summit (GWS) will convene its 20th-anniversary conference November 10-13 at Angsana Laguna Phuket in Thailand, spotlighting a shift the organizers say will redefine competitive advantage across the $6.8 trillion global wellness economy.
Author Joe Pine argues memorable experiences no longer retain customers
B. Joseph Pine II, who co-created the influential "experience economy" framework with James H. Gilmore in 1999, will present findings from his new book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations. Pine contends that goods, services and even curated experiences are now commoditized, and that consumers instead seek measurable transformation across four aspirations: health and wellbeing, prosperity, knowledge and wisdom, and purpose.