Training Mate

Austin, Texas – October 02, 2026 -- Walden Media Group (WMG) has been selected as the advertising and growth marketing partner for Training Mate, an Australian-born fitness franchise expanding its footprint across the United States.

WMG takes over paid media and local marketing as Training Mate scales franchising

Under the agreement, WMG will manage paid search, paid social, local marketing, creative production, and performance reporting for Training Mate. The mandate covers both membership growth at existing studios and launch campaigns for new franchise locations entering the system.