XPENG Taps Volvo Cars Korea Veteran Lee Man-sik for Korea Entry
Seoul – November 02, 2026 -- XPENG has appointed Lee Man-sik, a 30-year automotive veteran, as Managing Director of XPENG Motors Korea effective December 1, 2026, confirming its planned entry into the South Korean market. The company said launch timing and local business operations will be announced at a later date.
Lee brings two decades of Volvo Cars Korea experience to the role
Lee began his career in engineering and later moved into sales, marketing, product strategy, brand communications, dealer network development and customer service. He joined Volvo Cars Korea in 2003 and, according to XPENG, played a pivotal role in establishing Volvo as a leading premium import brand in South Korea.
At Volvo Cars Korea he led the brand's mid- to long-term growth strategy, covering brand positioning, product planning, sales and marketing, nationwide dealer expansion and customer experience.