Chicago – September 12, 2026 -- Corgi, an AI-driven financial infrastructure company, has appointed retail-investing media personality Erin Gambrel as VP, Financial Services, tasking her with expanding retail investor reach across its ETF lineup of nearly 200 funds.
Corgi taps a media figure with a 20-million-strong retail audience
Gambrel joins from Investing Authority, an investor relations firm where she served as Vice President overseeing retail trading campaigns for a network reaching more than 20 million retail investors. Known publicly as "The Blonde Broker," she has spent a decade building financial media brands, contributes regularly to The New York Times and Forbes, and hosts The Market Runup, a financial podcast and newsletter produced under StrataMedia.
CEO frames the hire as a brand multiplier for a fast-scaling ETF platform
Nico Laqua, CEO of Corgi, said the company has built quickly on the product side, reaching nearly 200 ETFs, and that Gambrel's decade of experience engaging and educating retail investors functions as a direct multiplier on the firm's broader brand strategy.
New VP role centers on translating fund strategy into retail-facing messaging
In her new position, Gambrel will lead retail-focused growth strategy for Corgi's ETF lineup, applying her background in financial brand-building to make fund strategies accessible to everyday investors rather than only industry audiences. She also runs her own marketing agency focused on the finance sector.
Corgi links brand equity to its next growth phase amid ETF market competition
As Corgi's fund lineup has scaled, the company said brand awareness and investor communication have become as critical to growth as product development, positioning Gambrel's hire as a way to convert product velocity into durable brand reach within a crowded ETF market.