Los Angeles – September 22, 2026 -- Creator TV, the streaming network owned by Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF), reported its audience grew 4.8 times year-to-date through August 2026, hitting a record 305,000 unique viewers that month.
Audience growth accelerates as average monthly viewership climbs 138% year-over-year
Sabio's App Science analytics platform found Creator TV viewers are 2.5 times more likely to stream sports content than average audiences, a data point the company says explains the crossover between creator-economy fans and sports viewership.
Co-founder Joe Ochoa to address sports fandom shift at Chicago industry event
Creator TV Co-Founder and General Manager Joe Ochoa will join a panel titled "Sports Influence Looks Different Now: Where Creators and Fandom Meet" at Marketecture Live in Chicago on September 23, scheduled as a 1:45 p.m. CT breakout session. The panel will be moderated by Caleb Pearson, an advisor to Sabio Holdings who previously served as Vice President at McDonald's overseeing Media, CRM, Loyalty, Digital and Customer Experience, with earlier leadership roles at Grubhub and Citi.
Michelle Niblock, McDonald's Global Media Lead and US Digital Lead at Publicis Groupe, will also participate, bringing a major advertiser's perspective to the discussion on how brands allocate media budgets across live broadcasts, streaming platforms and creator content.
Ochoa says creator-led live sports moments drive sustained audience engagement
"We've seen firsthand what happens when you put creators at the center of a live sports moment," Ochoa said. "People don't just watch, they show up and stay engaged long after the event ends."
The panel follows a series of live programming moves under Creator TV Sports, including the debut of the Creator Pickleball Tour at VidCon Anaheim earlier this year. Creator TV content is distributed across Plex, Xumo Play and Amazon Fire TV Channels, among other platforms.