New York and Hong Kong – September 15, 2026 -- CSTS Enterprises and ShanKai Sports have formed CSTS Hospitality, a joint venture targeting premium sports hospitality and event experiences across Asia and global markets, tied to properties including FIFA World Cup 2026 and UEFA EURO 2028.
New venture combines CSTS global reach with ShanKai's China market access
The joint venture pairs CSTS Enterprises' capabilities in international sports, entertainment, travel technology and experiential marketing with ShanKai Sports' hospitality expertise in China, including sponsorship development and talent management. ShanKai Sports, founded in 2009, is one of China's leading international sports management firms, offering sponsorship, hospitality, sports travel, event operations, media and consulting services.
Operations span six cities with headquarters split between New York and Hong Kong
CSTS Hospitality will be headquartered in New York and Hong Kong, with operations in Beijing, Lausanne, New York, Shanghai and Singapore. Additional cities are under final review, with announcements expected in the near term.
Leadership pairs CSTS Group CEO with ShanKai Vice President
Abel Zhao, Group CEO of CSTS Enterprises, will chair the new company, while Larry Zheng, Vice President of ShanKai Sports International, will serve as CEO. The venture will focus on official premium hospitality programmes, corporate hosting and client entertainment, VIP travel and accommodation packages, sponsorship activation, and bespoke experiences for brands and rights holders.
Partners cite rising demand for premium live experiences in Asia
Zhao said the venture aims to build a platform connecting IP owners, rights holders, brands and fans as demand for high-value experiences grows across China and Asia. Zheng said combining ShanKai's China relationships with CSTS' scale and global reach would allow the venture to expand market presence and deepen partnerships with rights holders and brands.
Further announcements on event programmes, partnerships and market initiatives are expected in the coming months.