Frankfurt – November 06, 2026 -- The German Dialogue Marketing Association (DDV) awarded its 2026 EDDI Awards to paint retailer MissPompadour in the B2C category and to cooperative DATEV in the B2B category, with DATEV's roughly 40,000 members at the center of the winning strategy.
DDV presents EDDI Awards 2026 at EDDI-Night during DialogSummit
The association presented the prizes at the EDDI-Night in Frankfurt, held as part of the DialogSummit. The EDDI Award has been given by the DDV since 1993. It recognizes companies with long-term, innovative, integrated and customer-centric dialogue marketing strategies.
MissPompadour wins B2C category by selling an advice-heavy product online
The jury credited MissPompadour with combining consulting, content, social media, community, user-generated content and data-based communication. That mix allows the company to market a traditionally advice-intensive product successfully online. Customers receive support on their projects and are actively involved in the communication and further development of the brand.
Sabrina Thielgen, Head of Brand at MissPompadour, said the aim from the start was not simply to sell paint but to inspire, advise and accompany customers through their projects.
DATEV takes B2B prize for long-term dialogue development across its 40,000 members
The jury recognized DATEV for the long-term, consistent development of its dialogue marketing. The cooperative pairs high-reach communication with data-based, personalized measures and personal contact. Its roughly 40,000 members, in particular tax advisory firms, are supported by DATEV in their digital transformation. DATEV also helps involve their clients in digitalizing business processes.
DATEV's communication on e-invoicing illustrates the approach, linking information, advice and concrete support across channels. Simone Wastl, Member of the Executive Board and Head of Corporate Communications at DATEV, said the company aims to anticipate member and customer needs with relevant information, suitable solutions and personal support.
DDV president Martin Nitsche cites customer-centric dialogue as a driver of corporate success
DDV President Martin Nitsche said the two winners show in different ways how consistently customer-centric dialogue can contribute to business success. He noted that MissPompadour joins consulting, content, data and community into one concept, while DATEV interlinks data-based communication and personal exchange in a complex B2B environment.