SHERIDAN, WYOMING – September 15, 2024 – DMEXCO 2024, the leading digital marketing and tech event, is gearing up to offer a comprehensive exploration of the industry's most pressing topics and trends. Taking place in Cologne, Germany, on September 18th and 19th, this year's conference promises to deliver a wealth of insights and inspiration for marketers, advertisers, and tech enthusiasts.
Masterclasses and Keynotes to Empower Businesses
DMEXCO 2024 will feature a series of masterclasses and keynotes designed to equip attendees with the knowledge and tools to thrive in the ever-evolving digital landscape.
- RMS will lead a masterclass on "How Digital Audio Is Revolutionizing Your Marketing," exploring the latest advancements in AI-powered audio and its impact on marketing strategies.
- Microsoft Advertising will take the stage to discuss "Prompting the new era of search and Generative AI," showcasing how generative AI can boost productivity and unlock new opportunities for advertisers.
- The German Association for the Digital Economy (BVDW) will host a masterclass on "Next-Gen Retail Media," providing retailers with valuable insights into navigating the changing media landscape and achieving success with retail media.
- Screenforce will present a panel discussion on "Why advertisers should tap into the huge potential of CTV," delving into the findings of the Goldbach Advanced TV DACH study and highlighting the opportunities in Connected TV advertising.
- JCDecaux will explore the power of out-of-home (OOH) advertising in capturing audience attention and creating memorable brand experiences.
- Google will offer a masterclass on "Unleash the power of your data," guiding attendees on how to leverage first-party data and Google AI to optimize campaign performance and profitability.
- The Handelsblatt Media Group will share insights on developing effective audio and podcast strategies for businesses.
- t3n will lead a session on "Content & Creators," focusing on creating authentic and conversion-driving strategies with creators and social commerce.
- SAP will address the critical topic of change management, offering practical tips for driving sustainable change within organizations.
A Dynamic and Engaging Experience
DMEXCO 2024 promises to be a dynamic and engaging event, with a diverse range of sessions, panels, and networking opportunities. Attendees can expect to gain valuable insights into the latest trends and technologies shaping the digital marketing landscape, connect with industry leaders, and discover innovative solutions to drive business growth.
Don't Miss Out
With its focus on innovation, collaboration, and knowledge-sharing, DMEXCO 2024 is a must-attend event for anyone involved in the digital marketing and tech industries. Secure your ticket today and prepare to be inspired!
About DMEXCO
DMEXCO is a leading global event and community for the digital economy. It connects industry leaders, marketing and media professionals, and tech pioneers to explore the latest trends, technologies, and strategies shaping the future of digital business.