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DMEXCO 2024 Showcases Agency Innovation and Industry Trends

Submitted by J. Mikhail on

SHERIDAN, WYOMING – September 14, 2024 – DMEXCO 2024, the premier digital marketing and tech event, is set to spotlight the latest agency highlights and industry trends on September 18th and 19th in Cologne, Germany. With a focus on creativity, corporate influence, and the future of agencies, DMEXCO offers a platform for industry leaders to connect, learn, and inspire.

Key Summits and Stages

The event will feature several summits, including the debut of the Creativity Summit, presented by DMEXCO and the German Digital Award (DDA). This all-day summit on the Agencies Stage will explore the significance of creativity in the agency landscape. The Corporate Influencer Summit, led by Céline Flores Willers, CEO of The People Branding Company, will delve into employer branding and leadership strategies. The Next Agency Summit will gather industry giants to discuss the future of agencies, including topics like agency happiness and the role of culture agencies in marketing.

The Agencies Stage will host a diverse range of panels, keynotes, and case studies presented by German and international experts. Attendees can gain insights into B2B marketing, agency agendas for 2025, and the evolving relationship between agencies and marketing teams.

World of Agencies and Networking Opportunities

The World of Agencies will serve as a central hub for networking and collaboration, featuring exhibitors like The Digitale, denkwerk, and Audio Network. GroupM's van will offer refreshments, and awork's booth will showcase inspiring workflow values for agencies. Other specialized agencies will be present in various Worlds, such as eFLY in the World of E-Commerce and morefire and Dentsu & Merkle in the World of Tech.

Additional Highlights

DMEXCO 2024 promises a wealth of stimulating agency highlights, including thought-provoking talks on AI, brand communication, and social media strategies across different stages. The "Agencies & Brands Dinner" on September 18th offers an exclusive networking opportunity.

Plan Your DMEXCO Experience

Attendees are encouraged to log in to the DMEXCO community to bookmark their favorite sessions and plan their personalized agency highlights. With its focus on innovation, collaboration, and industry insights, DMEXCO 2024 is a must-attend event for anyone in the digital marketing and agency space.

About DMEXCO

DMEXCO is a leading global event and community for the digital economy. It connects industry leaders, marketing and media professionals, and tech pioneers to explore the latest trends, technologies, and strategies shaping the future of digital business.