SHERIDAN, WYOMING – July 4, 2024 – DMEXCO, the foremost European conference and exhibition for digital marketing and technology, is set to host a landmark collaboration with Screenforce, Germany's leading television advertising initiative. This strategic partnership will culminate in a dedicated Future TV Stage in Hall 8 during the event on September 18-19, 2024, showcasing the latest innovations and trends that are shaping the television landscape.
Future TV Stage: A Platform for Innovation and Thought Leadership
The Future TV Stage will serve as a dynamic hub for knowledge exchange and industry dialogue, featuring a curated program of keynote presentations, panel discussions, and real-world case studies. Esteemed thought leaders and industry experts will delve into the most pressing topics in the television advertising space, including:
- Addressable TV: The targeted delivery of advertising content to specific households or audience segments,enabling greater personalization and efficiency.
- Connected TV (CTV): The convergence of television and internet connectivity, opening up new avenues for interactive and data-driven advertising experiences.
- Advertising Effectiveness: Measuring and optimizing the impact of TV advertising campaigns in the digital age.
- Sustainability: Integrating environmental and social responsibility considerations into television advertising strategies.
An Unprecedented Convergence of Industry Leaders
Screenforce will be joined by an impressive roster of partners, including Ad Alliance, ARD MEDIA, Seven.One Entertainment Group, Sky Media, SPORT1 GmbH, Walt Disney, Visoon Video Impact, and AGFS ARBEITSGEMEINSCHAFT FERNSEHWERBUNG SCHWEIZ. This diverse group of stakeholders represents the breadth and depth of the television advertising ecosystem, ensuring a comprehensive exploration of the industry's future.
CMO Summit: A Strategic Dialogue for Marketing Executives
In a significant addition to the DMEXCO program, the inaugural CMO Summit will convene on September 19th at the Center Stage. This exclusive gathering will provide a forum for chief marketing officers (CMOs) and other senior marketing leaders to exchange insights on critical issues such as artificial intelligence, sustainability, data analytics, and corporate branding. The summit's distinguished speaker lineup includes:
- Jenny Treiber-Ruckenbrod, CMO BMW Germany, BMW AG
- Kerstin Köder, Regional CMO Central and Eastern Europe, SAP SE
- Nadine Barthenschlager & Catherine Niebuhr, CMO NIVEA Germany/Switzerland (Jobshare), NIVEA
- Adam Singolda, Founder & CEO, Taboola
- Sylvain Le Borgne, CDO, JCDecaux
DMEXCO Digital Digest: Your Essential Resource for Digital Marketing Intelligence
Stay informed and ahead of the curve with the DMEXCO Digital Digest, a curated newsletter delivered three times a week. This comprehensive resource provides the latest news, insights, and trends from leading advertising platforms,agencies, brands, and e-commerce players, empowering digital marketing professionals with the knowledge they need to succeed.
Registration and Accommodation
Don't miss this unique opportunity to shape the future of marketing. Register for DMEXCO 2024 today and explore exclusive hotel deals in Cologne.
About DMEXCO
DMEXCO is Europe's premier event for the digital marketing and technology industries. It serves as a catalyst for innovation, collaboration, and business growth, uniting a global community of professionals dedicated to advancing the digital economy.
About Screenforce
Screenforce is the foremost initiative for television advertising in Germany, representing major TV broadcasters and championing the power and effectiveness of television advertising in the digital era.
For further information, please visit: DMEXCO: www.dmexco.com