Short Hills, N.J. – September 17, 2026 -- Doceree has launched Intent Powered HCP Suite, extending its real-time clinical signal technology into Connected TV, LinkedIn and programmatic advertising, three channels the company says still rely on claims data that lags weeks behind actual prescribing decisions.
Doceree unifies three high-spend channels under one clinical signal layer
The suite, unveiled at the opening of Fierce Pharma Week 2026, adds CTV, Social and Programmatic to Doceree's existing Care Sequence and digital out-of-home (DOOH) offerings. All channels run through Daily Command, Doceree's pharma commercialization operating system, allowing a single physician-level clinical signal to trigger a CTV impression, a LinkedIn placement and a programmatic bid in sequence.
Claims data surfaces prescriptions weeks after the clinical decision is made
Doceree argues that most HCP media is planned on claims data that takes several weeks to adjudicate, aggregate and model, meaning campaigns often target decisions physicians have already revised. "The industry has accepted a strange bargain: it pays real-time prices for reach, and then aims that reach with data that is several weeks old," said Harshit Jain, MD, Founder and Global CEO of Doceree.
Clinical Intent Signals draw from EHR workflows and 2,000+ medical publishers
Doceree's Clinical Intent Signals capture physician activity inside EHR workflows, engagement across its network of more than 2,000 medical publishers, and point-of-care interactions collected through its patented TriggersTM layer, which spans 185+ EHR and platform integrations. Signals are matched deterministically to verified NPIs via ESPYIAN, Doceree's identity graph covering more than six million healthcare professionals, without probabilistic or inferred audience modeling.
New CTV, Social and Programmatic channels adjust spend to live physician intent
The CTV channel sequences creative based on active weekly signals rather than static specialty or decile lists. The Social channel delivers HCP-verified LinkedIn placements with frequency and messaging that shift as intent rises or resolves. The Programmatic channel applies signals at the bid level across Doceree's endemic publisher network and open exchange inventory. A single point-of-care signal can shape a CTV exposure the same evening, a LinkedIn placement the next morning and a programmatic follow-up the following day, all measured back to one verified physician.
Doceree ties reach and relevance to a single command layer
"Care Sequence and DOOH proved that when channels take their cue from the clinic instead of the calendar, engagement and prescribing behaviour move together," said Kamya Elawadhi, Co-founder and President of Doceree. "Intent Powered HCP Suite closes the loop for the channels where most of the budget sits."
Suite launches in the U.S. with closed-loop attribution reporting
Intent Powered HCP Suite is available immediately to pharmaceutical manufacturers and agencies in the United States through Daily Command, with Clinical Intent Signals also accessible via agency DSP integrations and managed service. Measurement runs through Doceree's closed-loop attribution framework, reporting signal-to-exposure latency alongside standard reach and conversion metrics. Doceree will demonstrate the suite at Booth #1001 during Fierce Pharma Week, with Jain joining a fireside conversation on September 15 at the Pennsylvania Convention Center in Philadelphia.