Inning am Ammersee – September 08, 2026 -- The Rolf Doetsch entrepreneurial family has introduced RD UNIQUE PLACES, a new umbrella brand designed to unify its expanding portfolio of hotels, restaurants and experiential venues that has grown beyond its original PURS Fine Hotels & Restaurants business.
Doetsch family consolidates growing hospitality portfolio under single brand architecture
The initiative, developed together with communications agency FARBE BLAU, addresses a structural challenge common to expanding hospitality groups: how to visually and strategically link multiple distinct properties without eroding their individual identities. PURS Fine Hotels & Restaurants, known for its architecture, design focus and Michelin-starred restaurant, retains its position as the flagship and primary guest touchpoint within the new structure.
PURS Prokurist says new architecture unifies distinct properties under one strategic framework
Phillip Doetsch, Prokurist of PURS Fine Hotels & Restaurants, said the group's properties differ significantly but share a common ambition to create memorable places. He said RD UNIQUE PLACES gives that shared approach a consistent framework to support the company's further development.
FARBE BLAU founder frames brand architecture as strategic growth tool for expanding firms
Sinja Grimme, founder and managing director of FARBE BLAU, said growth generates new offerings, target groups and touchpoints that require a coherent structure to remain understandable to audiences. According to Grimme, the new umbrella brand does not replace existing brands but makes their shared values and connection visible while preserving each property's individual strength. She added that linking business growth to a clear brand identity is a prerequisite for building long-term customer relationships.
RD UNIQUE PLACES positions authenticity and cultural connection as core brand values
The new brand is built around authenticity, cultural connection, hospitality and the goal of creating unique locations with lasting impact, spanning the group's hotels, restaurants and experiential venues under one recognizable identity.