SHERIDAN, WYOMING – May 19, 2025 – Leading international wood-based materials manufacturer EGGER is set to unveil its new 2025+ Flooring Collection at the Flanders Flooring Days in Kortrijk, Belgium, underscoring a strategic pivot toward greater design flexibility, affordability, and sustainability to meet shifting customer needs in an evolving B2B landscape.
From June 2 to 5, EGGER will showcase its latest flooring innovations at “The Hub” in Hall 1, Stand 107 of the Kortrijk Xpo. Returning to the Flanders Flooring Days for the second time, EGGER’s presence this year reflects its growing investment in B2B industry engagement and solution-driven product development tailored for construction, renovation, and retail professionals.
Customer-Centric Innovation for Evolving Market Demands
At the heart of the 2025+ Collection is a clear response to pressing trends: rising price sensitivity, a surge in DIY renovations, and a generational shift in purchasing behavior.
“In der aktuellen wirtschaftlichen Lage beobachten wir eine zunehmende Preissensibilität bei unseren Kunden. Viele Bau- und Renovierungsprojekte im privaten Bereich werden mittlerweile als DIY-Leistungen in Eigenregie durchgeführt. Zudem erleben wir einen Generationswechsel in unseren Zielgruppen, der mit einem veränderten Einkaufsverhalten einhergeht. Besonders bei jüngeren Konsumenten gewinnt das Thema Nachhaltigkeit zunehmend an Bedeutung,” explains Dr. Nora Bahr, Head of Marketing at EGGER Building Products. “Es ist daher entscheidend, die Bedürfnisse unserer Kunden genau zu verstehen. Lebensqualität, Sorgfalt, Kontinuität und Flexibilität sind die Eckpfeiler für erfolgreiche Produkte und Projekte. Besonders Beständigkeit ist wichtiger geworden. Wenn man investiert, sollte es langfristig sein und gleichzeitig zum eigenen Lebensstil passen.”
EGGER’s 2025+ range addresses these dynamics with a customer-first portfolio focused on long-term value, modularity, and ecological accountability.
New Product Highlights and Strategic Advantages
The 2025+ Flooring Collection introduces several new wood-based product lines, all designed to combine high-end aesthetics with operational reliability. Key offerings include:
- NatureSense Laminates: Featuring a wide selection of natural decors, surface textures, and four product variants tailored to performance needs—from budget-conscious options to water-resistant and commercial-grade solutions.
- NatureSense Herringbone: Combining the elegance of parquet with laminate durability, this range delivers a traditional herringbone pattern with simplified installation using a single, reversible plank format.
- AquaDura and AquaDura+: PVC- and plasticizer-free hybrid floors offering water resistance, sustainability, and modern design. With innovations like the Aqua CLIC it! locking system and dark HDF Aqua+ core boards, these floors are ideal for moisture-prone and design-intensive environments.
All products are available in 17 surface textures and multiple plank formats, enabling specifiers to optimize for spatial perception, acoustic performance, and interior style.
Strategic Appeal to B2B Buyers
The 2025+ Collection is complemented by a comprehensive range of decor-matched accessories, reinforcing EGGER’s position as a full-solution partner for flooring wholesalers, designers, and construction professionals. By offering:
- Flexibility in product combinations
- Quick, intuitive installation
- Reliable moisture resistance
- Aesthetic customization across formats
EGGER ensures a streamlined procurement and installation process—crucial for operational efficiency in both retail and commercial segments.
EGGER DecoWall: Design-Driven Wall Panel Innovation
Also on display is the EGGER DecoWall, a next-generation wall solution blending the structural strength of OSB panels with digitally printed surfaces and warm textures. Set to expand in May 2025 with four new decor variants, DecoWall empowers interior transformations aligned with current trends like Japandi, Coastal Granny, and eclectic minimalism.
Sustainability Anchored in Business Value
EGGER continues to prioritize circular economy principles in its manufacturing approach. With 65% of its wood inputs sourced from recycled material or sawmill by-products, and a long-term Net Zero commitment by 2050, the company positions its products not only as high-performance but as environmentally forward investments for clients building sustainable portfolios.
Learn more about the 2025+ Flooring Collection and DecoWall at to.egger.link/flooring and to.egger.link/decowall.