MILAN – November 10, 2026 -- EICMA, the International Two-Wheeler Exhibition, closed its 83rd edition as the largest ever held at Fiera Milano Rho, with 765 exhibitors and 2,142 brands from 52 countries across 300,000 square metres.
EICMA expands to ten halls, double its 2021 footprint
The event occupied ten halls for the first time since moving to the Rho exhibition district, one more than in 2025. EICMA CEO Paolo Magri said the hall count has doubled from five since 2021, reflecting companies' decision to keep investing in face-to-face meetings.
EICMA's history dates to 1914.
Foreign brands make up 74% of the 2026 lineup
Of all brands exhibiting, 74% came from abroad. Among direct exhibitors, 30% were participating for the first time or returning to the show.
Two business days precede public opening on 5 November
The 3 and 4 November sessions were reserved for press and industry professionals. Organizers expected thousands of journalists and tens of thousands of trade visitors, with product launches, international premieres and business meetings on the agenda.
Magri described the two B2B days as the core of the show's role, giving companies access to a global audience and new markets.
Salvini joins industry and city leaders at the opening ceremony
Deputy Prime Minister and Infrastructure and Transport Minister Matteo Salvini attended the opening. Also present were Pietro Meda, Chairman of EICMA S.p.A.; Mariano Roman, Chairman of Confindustria ANCMA; Giovanni Bozzetti, Chairman of Fondazione Fiera Milano; and Matteo Zoppas, President of ICE – Italian Trade Agency. Milan Mayor Giuseppe Sala and Lombardy Region President Attilio Fontana also took part.
Meda said EICMA's responsibility is to turn the attention into value for the whole supply chain, from major manufacturers to start-ups, while creating opportunities for Milan and Lombardy.
Public days run 5 to 8 November with test rides and MotoLive arena
The public opened from 5 to 8 November, daily from 9:30 am to 6:30 pm. Programming included competitions, shows, test rides, activities dedicated to urban mobility, the outdoor MotoLive arena and an exhibition on the history of MotoGP.