Misano, Italy – September 09, 2026 -- Cycling technology brands evolve and ELITEWHEELS showcased new performance bike platforms and carbon wheelsets at the Italian Bike Festival (IBF) 2026, held September 4-6 at the Misano World Circuit, occupying booth W3 throughout the three-day event.
evolve unveils data-driven CIMA road and gravel platforms
evolve presented its latest road bike developments built on a data-driven approach targeting weight, stiffness, aerodynamics and handling characteristics. The brand expanded its product portfolio with the CIMA road platform and the CIMA GR gravel platform, both engineered around measurable performance metrics and race-ready technology. evolve confirmed additional product categories are in development for future launches.
ELITEWHEELS leverages 15-year carbon wheel track record
ELITEWHEELS highlighted more than 15 years of engineering experience in high-performance carbon wheelsets, emphasizing lightweight, aerodynamic and reliable designs tested under competitive racing conditions. The company's wheels have been used by UCI professional riders, reinforcing its positioning around proven durability and race-tested reliability.
UCI pro riders join brand talks and product test rides on opening day
On September 4, evolve and ELITEWHEELS hosted discussions with riders from their sponsored UCI teams, including veteran professional Domenico Pozzovivo and members of Italy's MG.K Vis team. Sessions covered racing strategy, equipment selection, training and performance, followed by hands-on test rides for festival attendees. "When selecting equipment for major stage races, reliability is what matters most -- and that's exactly what I value in evolve and ELITEWHEELS," Pozzovivo said.
Booth traffic signals deeper European market push
Media representatives, cyclists, retailers and industry visitors attended booth W3 on the festival's opening day. Both brands framed IBF 2026 as a step in expanding their European footprint through local distribution partnerships, professional team collaborations, media engagement and direct rider experiences in key markets.
Both brands commit to further R&D investment for coming seasons
evolve and ELITEWHEELS said they will continue investing in product development, testing and European market support, with new research and development capacity and additional performance-oriented products planned for upcoming racing seasons.