Misano – September 10, 2026 -- Cycling brands evolve and ELITEWHEELS presented data-driven performance bike technology at the Italian Bike Festival (IBF) 2026, held September 4-6 at the Misano World Circuit, drawing media, distributors and professional riders to booth W3.
evolve highlights CIMA road and CIMA GR gravel platforms built on measurable performance data
evolve's product development centers on optimizing weight, stiffness, aerodynamics and handling characteristics, with the company signaling further category expansion beyond its current CIMA road and CIMA GR gravel lines.
ELITEWHEELS leverages 15 years of carbon wheel engineering validated in UCI competition
ELITEWHEELS positioned its lightweight, aerodynamic wheel systems as tested and used by professional UCI-level cyclists, underscoring reliability claims critical to competitive racing teams.
Professional riders from sponsored UCI teams engaged directly with visitors on September 4
evolve and ELITEWHEELS hosted sessions with veteran professional Domenico Pozzovivo and riders from Italy's MG.K Vis team, covering race strategy, equipment selection and training, followed by product testing for attendees. Pozzovivo said reliability is decisive when choosing equipment for grand tours, citing his experience with Elitewheels.
Booth W3 traffic reinforces European market push through local distribution deals
The brands reported strong engagement from media, riders and distributors on the festival's opening day, part of a broader strategy combining local distribution agreements, professional team partnerships and direct rider outreach across key European markets.
Both brands plan expanded R&D investment for upcoming seasons
evolve and ELITEWHEELS confirmed continued investment in product development, testing and European market support, with new R&D capabilities and high-performance products planned for future seasons. The companies will remain at Stand W3 through September 6.