Knoxville – September 19, 2026 -- Explore Industries has expanded into the packaged pool market, adding steel walls and vinyl liners to its product portfolio and hiring two industry veterans to lead the new business unit.
Explore Industries adds packaged pools to a portfolio previously focused on fiberglass
The company said the move creates synergies with its dealer network, many of whom already sell both fiberglass and packaged pools, allowing dealers to match buyers with products fitting their budget and preferences. Explore also cited alignment with its existing pool equipment and Integra Pool Covers businesses as a driver for the expansion.
Anthony Brennan, former CEO of Imperial Pools, joins as Business Development Director
Brennan brings a 40-year career at Imperial Pools, where he most recently served as CEO of Imperial Pools, Saratoga Spas and The Vinyl Works. He built experience across manufacturing, distribution, leadership and business development at the company.
Greg Wille takes General Manager role after 23 years in the pool industry
Wille most recently served as Chief of Staff at Imperial Pools and previously worked for 10 years alongside Explore Industries Chief Sales Officer Mike Kennedy. His background spans service, construction, retail, distribution and manufacturing.
Explore executives frame the hires as critical to building a long-term category business
Mike Kennedy, Chief Sales Officer of Explore Industries, said entering a new category requires people who understand dealers and can build a business for the long term, calling the combination of Brennan's leadership experience and Wille's operational background an exceptional team for the venture. David Pain, Global Chief Executive Officer of Explore Industries, said the company sees an opportunity to apply its design, manufacturing and dealer-support principles to the packaged pool segment.