North America – September 23, 2026 -- EZ Texting has launched Rich Communication Services (RCS) Business Messaging across its platform, giving its base of more than 230,000 small and mid-sized business customers access to branded sender identities, verified badges and interactive chat tools previously limited to large enterprises.
RCS replaces anonymous numbers with verified brand identities
The upgrade allows businesses to swap generic phone numbers for branded sender profiles carrying verification badges, a shift aimed at increasing customer trust and message deliverability compared with standard SMS.
Interactive carousels let customers browse products inside the chat window
The platform supports up to 10 high-definition cards per carousel, enabling in-chat product browsing designed to cut friction in the sales process. HD media support extends to images and video files up to 100MB, exceeding the size limits of traditional MMS.
Automation and payments move customer service into the chat itself
Built-in chatbot integration and in-message payment capability are intended to give SMBs 24/7 response capacity without requiring dedicated development resources. An automatic SMS fallback ensures messages still reach recipients whose devices do not support RCS, preserving full delivery coverage.
CEO says the update closes the gap with enterprise messaging tools
"With the launch of our new RCS Business Messaging, EZ Texting is finally empowering small and mid-sized businesses to move beyond the limitations of standard SMS," said Vijesh Mehta, CEO and Co-Founder of EZ Texting. He said the company is providing its 230,000+ customers with branded chat, HD media and interactive buttons without requiring a developer.
EZ Texting positions the rollout as immediate-deployment technology rather than an enterprise-only tool, combining AI-powered automation with native messaging app experiences to let SMBs run lead-nurture campaigns that were previously cost-prohibitive at their scale.