New York – September 21, 2026 -- FADEL and Gournay Consulting have launched a new connector integrating Bynder's digital asset management platform with FADEL Brand Vision, adding rights intelligence and AI-powered content tracking to brand compliance workflows.
Connector links Bynder's asset library to FADEL's rights and compliance engine
Built by Gournay Consulting, a premier Bynder partner, the integration keeps Bynder as the system of record for managing and distributing digital assets while FADEL Brand Vision supplies usage rights, restrictions, and expiration data tied to each asset. Users can validate rights clearance for a specific timeframe, format, and territory without leaving the Bynder interface.
Technology tracks images and video across websites, ecommerce and social platforms after distribution
Brand Vision applies more than five years of R&D in AI-based media matching and over 100 targeted crawlers to monitor rights-managed content beyond the DAM, including footage embedded within other videos. The system supports automated takedown workflows and usage-based rights renewals, and is currently deployed across more than 50 brands in over seven countries.
Organizations gain automated rights checks before campaign publication
Devi Gupta, EVP of Marketing at FADEL, said Brand Vision connects agreements covering models, photographers, music, fonts, and location rights to individual assets, enabling teams to confirm distribution eligibility in real time. The connector also extends governance to AI-related content, managing AI rights, restrictions, and AI-generated material.
Partners demonstrated the integration at Bynder Connect Amsterdam 2026
Benjamin Gournay, Managing Partner at Gournay Consulting, said the integration adds a governance layer intended to help global teams and agencies collaborate, speed campaign delivery, and protect brand integrity throughout the content lifecycle. The connector is listed on the Bynder Marketplace.