New York – October 15, 2026 -- Gartner has named Deloitte a Leader in its 2026 Magic Quadrant for Global Digital Marketing Agencies, and the firm was also recognized in all seven Use Cases of the companion 2026 Critical Capabilities report.
Deloitte earns placement across all seven Gartner Use Cases
Gartner singled out Deloitte in four of the seven Use Case categories: AI-Driven Marketing Innovation, Digital Commerce & CX Overhaul, Website & Digital Product Design, and Data-Driven Performance Marketing. The Magic Quadrant was published on 25 August 2026 (ID G00841300). The Critical Capabilities report followed on 26 August 2026 (ID G00850979). Both were authored by Gartner analysts Jay Wilson, Philip Black and Jen Kady.
The result adds to Deloitte's earlier placement as a Leader in the Gartner Magic Quadrant for Digital Experience Services.
Converge Marketing OS assets underpin the recognized capabilities
Deloitte says its proprietary Converge Marketing OS assets and tools are foundational to the Use Cases. They include CreativEdge, ConvergeCONSUMER, MSuite, Navigate and AI Advantage for Marketing.
Deloitte Digital pitches a "Growth Agency" model built on agentic capabilities
Mark Lush, Deloitte Global Consulting Services Customer Offering Portfolio leader and Global Head of Deloitte Digital, said the recognition reflects a "Growth Agency" model. The model combines brand strategy, agency and marketing services, and customer experience engineering, each enabled by advanced agentic capabilities.
Emanuele Viora, Deloitte Digital Global Agency leader, said the firm turns brand ideas into live platforms spanning campaigns, content supply chain, digital commerce and omnichannel execution.
Mark Singer, US Deloitte Digital Marketing Services leader and CMO, said marketers now operate in a markedly different environment than two years ago. In his view, the task has moved beyond campaign creation to orchestrating technology, AI, data, creative and the operating model itself.
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