Las Vegas – September 22, 2026 -- GMA Consulting has appointed Alisa Mirabal and David Robins as Senior Advisors, adding operational expertise in casino marketing technology and hospitality management to its client-advisory bench spanning public gaming companies, tribal operators, banks and government agencies.
Mirabal brings two decades of casino marketing and product leadership to loyalty and CRM strategy work
Mirabal most recently served as Vice President, Advanced Products & Global CXS Products at Aristocrat Technologies, where she directed five-year product roadmaps for gaming systems across the U.S., Asia and Australia, managing a $25 million development budget and 40 legacy product lines. She previously built the customer success function at sports-tech SaaS provider Lava.ai, supporting 17 clients across the NFL, NBA, NHL and MLS on real-time fan engagement tools. Her operating background includes serving as Vice President & Assistant General Manager at Red Rock Casino Resort, overseeing 2,600 employees and $450 million in annualized revenue, and delivering a $10 million EBITDA swing in 18 months as Vice President, Marketing, Sales & Entertainment at Hard Rock Hotel & Casino Lake Tahoe.
Robins spent 33 years directing operations for the Wolfgang Puck Fine Dining Group's global restaurant portfolio
From 1992 to 2025, Robins served as Executive Vice President of Operations, Corporate Chef and Managing Partner for Wolfgang Puck Fine Dining Group, overseeing more than 1,500 employees and $400 million in annual revenue responsibility across concepts including Spago, CUT and Wolfgang Puck Bar & Grill in Las Vegas, Beverly Hills, New York, London and Singapore. He led more than 30 domestic and international restaurant openings and partnered with brands including Four Seasons, MGM Resorts, The Ritz-Carlton, Caesars Entertainment, The Venetian and Walt Disney Company. He now leads Robins Hospitality, a consultancy he founded in 2025 focused on concept development, operational turnarounds and culinary innovation.
GMA's Managing Director cites hands-on operating experience as the differentiator for client engagements
"Alisa's track record modernizing marketing, loyalty, and customer experience for some of the largest names in gaming, paired with David's three decades leading world-class hospitality and culinary operations for the Wolfgang Puck organization, gives our clients partners who have done the work from the inside,