BMS and Pfizer Launch Direct-to-Consumer Eliquis Sales at 40% Discount Ahead of Medicare Price Cuts
SHERIDAN, WYOMING – July 21, 2025 – Bristol Myers Squibb (BMS) and Pfizer have announced a strategic move to offer their blockbuster blood thinner Eliquis directly to U.S. patients at a 40% discount off the current list price—marking a significant shift in their market approach ahead of Medicare’s negotiated pricing, which takes effect in 2026.