SHERIDAN, WYOMING – May 18, 2025 – In a move poised to reshape the regional dynamics of the furniture hardware sector, Hettich and FGV have officially launched Hettich Vietnam, their first joint subsidiary. This strategic initiative reflects both companies’ commitment to long-term growth in Southeast Asia and underscores their shared vision of delivering innovative, localized solutions to the fast-expanding Vietnamese furniture industry.
Strategic Expansion Targets Southeast Asia’s Growth Potential
The launch of Hettich Vietnam marks a significant milestone for the two family-owned companies as they consolidate their global partnership. Recognizing Vietnam's rapid urbanization and increasing demand for premium interior solutions, the new subsidiary is positioned to deliver tailored, high-quality products while embedding both companies more deeply within the regional value chain.
“The official establishment of the company in Vietnam marks an important step in view of the growing furniture market. This strategic investment of the Hettich Group has shown their long-term vision to expand and drive sustainable developments in growth markets across Asia and continue to become trendsetter and moves markets in its class,” said Jana Schönfeld, Managing Director of the Hettich Group. “We want to be more than just present in the market. We want to become part of the Vietnamese community and share our innovations and experiences from Germany and Italy.”
Local Integration with a Customer-Centric Focus
Hettich Vietnam will serve as a direct distribution hub for both Hettich and FGV products, enabling faster response times, closer customer relationships, and agile market adaptation. This localized presence is critical in a dynamic, design-driven market like Vietnam.
“In a rapidly developing market like Vietnam, it is important to understand local conditions. That is why Hettich Vietnam is the only supplier that distributes unmatched high-quality products and innovations, paired with comprehensive support for professionals, to jointly develop solutions that enrich the lifestyle of consumers across the country,” explained Matthias Bertl, Managing Director of Hettich Southeast Asia. “While Hettich Vietnam expands its distribution channels nationwide to enhance visibility and drive growth through strengthened dealer partnerships, it also focuses on getting closer to local design and furniture communities as well as homeowners to deliver the innovative, functional solutions that cater to the local market's preferences.”
Complementary Product Portfolio Strengthens Market Offering
Combining Hettich’s German engineering excellence with FGV’s Italian design heritage, Hettich Vietnam will offer a robust and complementary product range. This synergy enables the joint subsidiary to address a broad spectrum of customer needs in both residential and commercial furniture segments.
“With Hettich and FGV, two family-owned companies with comparable roots and shared values have joined forces. Together, we bring 200 years of industry experience and strengths to offer our customers in Southeast Asia real added value. Our presence in Vietnam marks an important milestone on our path to shared success,” stated Uwe Kreidel, Managing Director of FGV.
Driving Innovation and Sustainability Across the Region
Beyond product delivery, Hettich Vietnam aims to act as a knowledge hub, sharing global best practices, fostering innovation, and supporting the local design ecosystem. With an eye toward sustainability and community integration, the venture positions itself as more than a distributor—it aims to be a long-term partner in the country’s furniture manufacturing evolution.
As Hettich and FGV continue to expand their international footprint, this new subsidiary exemplifies their shared commitment to future-ready solutions that are locally relevant and globally competitive.
Learn more at www.hettich.com