Retail & Consumer Goods

FASTSIGNS: 76% of Consumers Enter Stores Based on Signage Alone

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FASTSIGNS: 76% of Consumers Enter Stores Based on Signage Alone

Carrollton, Texas – September 19, 2026 -- Seventy-six percent of consumers say they have entered a business they'd never visited before based solely on its exterior signage, according to data cited by FASTSIGNS, the global custom signage franchise. The company is publishing guidance for business owners navigating a fragmented exterior signage market that spans channel letters, monument signs, pylon signs and wayfinding systems, each carrying distinct cost, zoning and visibility trade-offs.

Sixty percent of shoppers avoid businesses lacking clear signage

FASTSIGNS data shows 68% of consumers associate signage quality with product and service quality, while 60% say unclear signage actively deters them from entering a business. Theron Andrews, FASTSIGNS Vice President of Marketing, said signage decisions hinge on visibility, brand identity, location, budget, property type and local regulations rather than aesthetics alone.

Sol de Janeiro Signs NWSL Stars Rodman, Rudd as Ambassadors

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Sol de Janeiro Signs NWSL Stars Rodman, Rudd as Ambassadors

NEW YORK – September 19, 2026 -- Sol de Janeiro has named Washington Spirit and U.S. Women's National Team players Trinity Rodman and Tara Rudd as brand ambassadors, expanding a multi-year partnership that already made the Brazilian-inspired beauty company the NWSL club's Official Body Care and Celebration Partner.

Gap Inc. Names Forerunner's Kirsten Green to Board of Directors

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Gap Inc. Names Forerunner's Kirsten Green to Board of Directors

San Francisco – September 19, 2026 -- Gap Inc. (NYSE: GAP) has appointed Kirsten Green, founder and managing partner of venture capital firm Forerunner, to its Board of Directors, effective immediately.

Green brings a two-decade track record backing consumer-facing disruptors

Since founding Forerunner in 2012, Green has partnered with more than 100 companies from seed stage through scale, including OURA, Chime, Hims & Hers, Faire, Wispr Flow, Suno, Warby Parker, Dollar Shave Club, and Town. Under her leadership, Forerunner has raised nearly $3 billion from institutional investors.

InventHelp Files Patent for Hands-Free Phone-Mount Baseball Cap

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InventHelp Files Patent for Hands-Free Phone-Mount Baseball Cap

Pittsburgh – – September 19, 2026 -- A Staten Island, N.Y. inventor has filed a patent application for applecapz, a modified baseball cap designed to hold a smartphone hands-free for filming and streaming, according to InventHelp, the Pittsburgh-based invention-submission firm handling the design.

Design targets hands-free video capture for consumers and outdoor users

The cap integrates a phone-mount feature that lets wearers record or stream video without holding a device, InventHelp said. The company positions the product for cell phone owners, hikers, walkers and drivers seeking convenience during outdoor or mobile activities.

Prototype and technical drawings are available for manufacturer review

InventHelp confirmed a prototype model and technical drawings exist and can be requested by interested parties. The original submission was processed through InventHelp's Manhattan sales office before advancing to patent-pending status.

Ohio Inventor Files Patent for Golf Grip Sound Accessory

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Ohio Inventor Files Patent for Golf Grip Sound Accessory

Pittsburgh – September 19, 2026 -- An inventor from Highland Heights, Ohio, has filed a patent-pending design for BUNKER BUDDIES, a golf club grip accessory that combines character embellishments with built-in sound effects.

Design attaches to grip end for style and audio play

The accessory fits onto the end of a golf club grip, allowing golfers to add a character-themed embellishment while triggering sound effects during use. The inventor described the goal as creating "a unique accessory to enhance the appearance of a golf club" that also offers "a fun and simple way to play sound effects."

InventHelp lists design for licensing to manufacturers

The design was submitted through the National Sales Office of InventHelp and is currently available for licensing or outright sale to manufacturers or marketers in the golf accessories sector. A prototype model and technical drawings are available upon request for interested parties.

Moovair Becomes Exclusive Heating-Cooling Partner of Canadian Hockey League

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Moovair Becomes Exclusive Heating-Cooling Partner of Canadian Hockey League

Toronto – September 19, 2026 -- The Canadian Hockey League (CHL) has named Moovair its Exclusive Heating and Cooling Partner, extending the home-comfort brand's reach across the league's three member circuits — the Western Hockey League (WHL), Ontario Hockey League (OHL), and Quebec Maritimes Junior Hockey League (QMJHL).

Moovair secures exclusive category rights across 61 CHL teams

Under the multi-league agreement, Moovair becomes an Official Partner of the WHL, OHL, and QMJHL, gaining exposure across a league that fields 52 Canadian and nine American teams. The brand, which has installed more than 200,000 heat pump units nationwide, is positioning the deal as a coast-to-coast community-marketing push tied to its private-label ownership by The Master Group.

Activation runs 75 regular-season games across 15 markets

The centerpiece fan activation, "Moovair Moov of the Game,

Boats Group Overhauls ProSeller Platform, Share Link Use Up 86%

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Boats Group Overhauls ProSeller Platform, Share Link Use Up 86%

Miami – September 19, 2026 -- Boats Group has rolled out a major redesign of its ProSeller Platform on BoatWizard, reporting that total engagement actions on the new Boat Detail Page rose 55% and Share Link usage climbed 86% between July and August.

Boats Group redesigns search, saved search and listing pages for professional sellers

The refresh introduces a redesigned Search Results Page, an enhanced Saved Search experience, and a rebuilt Boat Detail Page, aimed at helping professional sellers find, compare, manage and share inventory more efficiently. The updates are available immediately to all Boats Group customers.

Tiger Pistol Earns TikTok Channel Sales Partner Badge for Local Video Ads

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Tiger Pistol Earns TikTok Channel Sales Partner Badge for Local Video Ads

Cleveland – September 19, 2026 -- Tiger Pistol has been badged as a TikTok Channel Sales Partner within the Marketing Technology category of the TikTok Marketing Partners Program, extending its automated local advertising platform to short-form video on the platform.

Tiger Pistol Adds TikTok to Its Design-Once, Deploy-Everywhere Model

The badge builds directly on Tiger Pistol's AI-driven Creative Automation Studio (CA-Studio), which already lets franchise and multi-location brands design a single ad and automatically generate location-specific image and video variations. The system inserts store names, local promotions, and regional visuals within brand-approved guardrails, cutting production timelines and creative costs for clients. With the new badge, that engine now extends specifically to TikTok's short-form vertical format, alongside existing capabilities on Instagram and Facebook Reels.

Listrak Launches Figma Plugin, Cuts Email Build Time by 250+ Hours a Year

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Listrak Launches Figma Plugin, Cuts Email Build Time by 250+ Hours a Year

Lititz, Pa. – September 18, 2026 -- Listrak has launched Listrak Studio, a Figma plugin that converts email designs directly into ready-to-send, cross-client-tested campaigns, cutting production time and potentially saving retailers over 250 hours a year in email build work.

Listrak Studio removes the manual handoff between design and deployment

The plugin allows marketing teams to design emails in Figma and transfer them directly into Listrak's platform, eliminating the need to rebuild HTML from scratch or wait on developer translation. Designs are converted into responsive emails validated across major clients including Outlook and Gmail, then saved directly into Listrak accounts ready to attach to campaigns.

WellBiz Brands Names Benjamin Marmor as Chief Financial Officer

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WellBiz Brands Names Benjamin Marmor as Chief Financial Officer

Denver – – September 18, 2026 -- WellBiz Brands, Inc., franchisor of five beauty and wellness brands, has appointed Benjamin Marmor as chief financial officer effective Aug. 10, bringing more than 25 years of finance and strategy leadership to the multi-brand franchise platform.

Marmor previously oversaw an $840 million restaurant portfolio

Marmor most recently served as chief financial and strategy officer at Diversified Restaurant Group, the largest Taco Bell franchisee by revenue, where he led finance, accounting and strategy across 370 restaurants generating $840 million in revenue.