SHERIDAN, WYOMING – May 19, 2025 – In a bold move to spotlight creativity and individualization in the baking industry, IREKS GmbH has announced its extensive showcase at iba 2025 under the theme “It’s YOUR choice.” From artisan bakeries to large-scale industrial producers, IREKS invites visitors to explore tailored solutions and trend-driven innovations at stand A11 and the Food Trends Area in hall 15.
The global baking ingredients leader is leveraging the prestigious trade fair to present a forward-thinking portfolio aligned with shifting consumer expectations for individuality, plant-based nutrition, cultural diversity, and social media appeal. With a strong emphasis on operational flexibility, product differentiation, and future-focused applications, IREKS aims to equip bakery businesses with the tools to lead in a competitive, evolving market.
Empowering Innovation Through Ingredient Versatility
IREKS’ spotlight at iba 2025 is on customizable ingredients that allow bakeries to innovate across flavor, texture, and product type. Among the standout product highlights:
- CRAFT MASTER DURUM: A balanced durum sourdough that enhances flavor and consistency in Mediterranean and artisan-style breads. Its versatility helps bakeries maintain high-quality outputs with minimal input.
- TEN SPROUTS: A vegan mix with ten sprouted seeds and dried wheat sourdough, delivering an aromatic profile and “special bite” while meeting clean label standards.
- IREKS SOFT OAT: Responding to the oat trend, this blend features four oat-based components offering gentle sweetness and versatility for breads, toasties, and pastries.
- UNSER BUCHWEIZENVOLLKORN: A robust mix of wholemeal buckwheat and spelt, yielding wholegrain breads with a mild, nutty taste and extended freshness.
Plant-Based Innovation Without Compromise
Tapping into the global shift toward plant-based diets, IREKS is positioning its VEGRAIN product range as a strategic solution for bakery and foodservice companies seeking more than just meat substitutes.
“Delight − grain by grain and without any substitutes: this is what the plant-based way into the future looks like!” states IREKS.
The VEGRAIN range offers grain-based, customizable bases for a variety of uses—from baked goods fillings and spreads to savory applications like patties and curries. Visitors at iba can taste the latest VEGRAIN SNACK variants, including the new SWEET POTATO alongside TOMATO STYLE and ASIAN STYLE.
Driving Engagement Through Aesthetic and Cultural Appeal
Recognizing the growing importance of product aesthetics and cultural relevance, IREKS is introducing concepts that resonate both on the shelf and on social media.
- MELLA-MOIST CAKE BUCHWEIZEN: A moist, long-lasting buckwheat-based cake mix offering a rich platform for creative pairings with fruit and nuts.
- IREKS CINNAMON: Designed for cinnamon fillings with a refined aroma and texture, optimized for bake and freeze stability.
- Cookie Supreme: A visually striking cookie concept using MELLA-COOKIE, inviting custom toppings and creams for “instagrammable” results.
Additionally, IREKS is showcasing EXCELLENT VRUCHT, a product designed to perfect the Dutch classic “Krentenbollen.” This offering supports authenticity, flavor, and freshness in culturally inspired bakery lines.
Strategic Benefits for Bakery Businesses
Through its participation at iba 2025, IREKS delivers high-impact solutions aligned with key bakery business goals:
- Operational efficiency through reliable, flexible ingredient mixes
- Enhanced product differentiation with trending and traditional inspirations
- Clean label compliance and plant-based versatility
- Consumer engagement through visually appealing, culture-rooted concepts
With over 3,300 employees and a global network spanning 24 countries, IREKS continues to reinforce its role as a trusted innovation partner in the baking sector. Its deep industry expertise, combined with a passion for quality “from the seed to the finished product,” ensures customers benefit from both technical support and strategic foresight.
To discover how IREKS can help transform your baking business with creativity, flexibility, and innovation, visit www.ireks.com or explore the IREKS booth at iba 2025 in Düsseldorf, Hall 15, Stand A11.